The demand for healthcare innovation is driving collaboration between formerly disparate healthcare companies and bringing in new players, such as technology companies and start-ups, into an already complex space. As companies build partnerships and pool resources – particularly healthcare data – data ownership presents numerous challenges that need to be addressed throughout the lifecycle of the collaboration. In this episode of the Of Digital Interest podcast McDermott partners Jiayan Chen and Jennifer S. Geetter explore:
- Key concerns for companies executing data-driven collaborations
- Consumer expectations surrounding data use, data privacy and their impact on digital health collaborations
- The role of HIPAA and federal and state regulators in regulating data use
- Common questions about secondary use and identifiable and deidentified data
- Commercialization strategies and “green flags” for identifying the right collaboration partner
