McDermott Will & Emery
Subscribe to McDermott Will & Emery's PostsWelcome to McDermott’s Of Digital Interest Blog
By McDermott Will & Emery on Nov 19, 2013
Posted In Advertising & Marketing, Big Data, Consumer Protection, Data Privacy, Social Media
Welcome to McDermott’s Of Digital Interest blog! The global digital economy continues to rapidly expand and we can only imagine where technological innovation will take us next. Every day companies are developing new and exciting ways to leverage the Internet and digital connectivity to make businesses more efficient, improve individual outcomes, facilitate customer engagement and...
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Consumer Data Privacy Update for Marketers, Part 1: Children’s Online Privacy Protection Act Amendments
By McDermott Will & Emery on Nov 19, 2013
Posted In Advertising & Marketing, Big Data, Consumer Protection, Data Privacy, Email/Spam, Mobile Apps, Social Media
New technologies enable marketers to collect and analyze more — and more specific— data than ever before. Marketers can track consumers across the internet and mobile applications, and can deliver advertising based on consumers’ interests inferred from the collected data. In theory, consumer tracking enables marketers to present advertising to consumers who are predisposed to...
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Italian Data Protection Authority Releases New Guidelines and Requirements for Customer Call Centres Based Outside the European Union
By McDermott Will & Emery on Nov 14, 2013
Posted In Data Privacy, Data Transfers/Safe Harbor/Privacy Shield
New legal requirements have been introduced as part of the Italian Data Protection Authority (IDPA) guidelines on the processing of personal data by call centers based outside the European Union. One of the most significant changes is that companies wishing to operate their customer care services via call centres based outside the European Union will now be...
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To Track or Not to Track
By McDermott Will & Emery on Nov 13, 2013
Posted In Advertising & Marketing, Consumer Protection, Data Privacy, Mobile Apps, Social Media
October 21, 2013 Digital advertising based on tracking users’ interests and related privacy concerns have been the subject of many recent news articles. What does this mean for businesses? Evolving industry practices and new legislation relating to online privacy and user tracking likely require changes to online privacy practices and policies. To read the full...
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